How to create a link in bio page people can use

Start with the visitor’s next step

Before choosing a background or arranging buttons, decide who the page is for. Imagine someone arriving from your latest post. What do they expect to find, and what information would help them choose a destination?

Write a one-sentence goal for the page: “Help potential clients see my work and request a project,” or “Help readers find the latest article and join my newsletter.” That goal becomes a practical filter for what belongs on the page.

Choose a recognizable name and introduction

Use the name your audience knows. A consistent username across your website and social profiles makes the address easier to recognize and share. Keep the introduction brief: what you do, who it is for and one useful detail.

For example, “Ceramics made by hand in Colombo. Browse the current collection or ask about a commission” explains both the work and the next actions. Avoid filling the introduction with unrelated keywords; write for the person who just arrived.

Build a small, purposeful link list

Begin with three to five destinations. This is a starting exercise, not a universal limit. A page with several clearly grouped links can work better than a shorter page with vague labels. What matters is whether a visitor can make a decision.

• Your current priority: a release, offer, article or event.
• A lasting destination: a portfolio, catalog or useful archive.
• A relationship: an email subscription or community.
• A contact path: a contact form or relevant booking page.

Write labels before choosing a theme

Use action-oriented labels that describe the destination: “Read the beginner’s guide,” “Browse available prints,” or “Book a discovery call.” Keep the wording consistent with the page that opens. Do not label a general homepage as a specific product.

Then choose a template that gives those labels enough room. If you need to shorten every button to make a design work, reconsider the layout. Readability is more useful than a decorative effect that hides what you are sharing.

Check the whole journey on mobile

Open the page on your own phone and follow each link. Check text contrast, button spacing, image loading and whether the next page works without an unexpected login. Ask someone unfamiliar with your work what they would tap first.

Test the shared URL, not only an editor preview. Check spelling in the address, page title and biography. A preview can look finished while a published page still contains an old link or an image that did not upload.

Publish, share and maintain it

Once the page is ready, put its URL in the places where your audience expects to find you. Keep the same address where possible, and update the content behind it as your priorities change.

Keep a simple maintenance habit: after each launch, check the page and remove expired links. If you measure clicks, compare changes over similar periods and consider where the visitors came from. The next improvement might be a clearer label rather than a different color.